Karastan adds new price point level
Brent Felgner -- Home Textiles Today, September 26, 2003
The construction is a blend that employs mostly New Zealand wool. Estimated retail price points for Vintage Road include $799 for a 5'9" x 8'6" and $1,499 for an 8'8" x 11', both of which hit a new level for Karastan, which currently doesn’t carry mid-level price points.
“This collection is $600 to $700 less than our 700 Series,” which is made of 100 percent New Zealand wool and features formal and traditional designs and retails for $1,999 for an 8’8” x 11’ size, Elizabeth Miller, senior vp, style and design, told HTT.
“Everything today is about comfort and relaxed elegance, and less about formality,” she added.
A departure from Karastan’s more formal and high-end offerings, Vintage Road comprises three patterns that incorporate 16 colorways, mainly warm hues such as chili red, greens, golds, plums and browns, all new to Karastan’s palette. The rugs are made at Karastan’s factory in Eden, NC, on its Axminster machinery with new yarn system technology.
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