Revman Debuts Michael Kors Home
July 17, 2006-- Home Textiles Today,
New York — Apparel designer Michael Kors is bringing his unique mix of traditional and contemporary design from the world of apparel into his home furnishings launch collection for Revman.
Kors is noted for mixing textures and prints in his apparel collections, a technique he uses in his bedding. “I pay a lot of attention to prints. The nice thing about a bold print is its use as a great scarf or a shirt or jeans. It makes you smile when it's graphic, clear, sharp.” But he concedes, “It can be a stretch for many who can't mix. My favorite things are a blend of traditional and contemporary.”
The first, three-bed group reflects this attention to mixing with a bold paisley that is combined with a bold stripe on the duvet plus a Greek-key printed sheet in the style Taos; an animal print is combined with a leather stripe on the sheet and topped with bedding of camel and ivory in a herringbone in the style Park Avenue; and gray flannel mixes with woven pinstripe and a bold paisley sheet in Tribeca. This masculine trio will debut in September as part of an Only @ Bloomingdale's fall exclusive.
But as Kors is quick to note, “After a serious winter, I'm a beach baby and pretend I'm in the Aegean.” The result is the collection previewed for spring 2007, “that is very resort, vacation mode. Colors are Capri, medium and clear without being electric. I broke with white as I did in fashion” — this in contrast to the initial palette of charcoal, beige, rich chocolate and cream.
Kors' entry into the home furnishings business is a natural one. His grandfather was a sales manager in the textiles business, an uncle was in the beach towel business, and his mother Joan Kors headed her own design and manufacturing table linens business for more than 20 years and now works with him.
“I waited for a long time to find the right partner,” he said of his relationship with Revman.
Richard Roman, ceo of Revman International, termed Kors “an extremely talented designer whose fashion image has caught the imagination of the American consumer.”
Roman called the bedding launch “the next natural step for him. We already are planning the next steps.”
The Kors fashion brand, begun in 1981, has expanded from apparel to accessories and fragrances — all with his signature chic luxury in a contemporary mood “that is comfortable” rather than hard edged.
Beyond bedding, Kors said, “We'll go steady and slow. As I see things are missing for the home or bath, or if there is a hole in the market we can fill, we'll do it — but not just for the sake of doing it.” One area that captures his interest is furniture. “I'm furniture-obsessed,” he said.
As for distribution, Kors said this, too “will be steady and slow. This is all about partnerships with retailers. Customers can smell it if the partnership is not right.”
Providing insight in this regard is John Idol, the company's ceo, who has extensive experience with apparel designers in home furnishings, including his executive stints at Ralph Lauren Home and Donna Karan.
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