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Sears Holdings Appoints Ramery to Marketing Post

Sears Holdings named Louis Ramery svp, customer relationship marketing for Sears and Kmart, reporting to Maureen McGuire, Sears Holdings chief marketing officer.

Ramery was most recently head of global marketing at Digitas; prior to his ad agency work, he held executive positions at PepsiCo Food Systems Worldwide and Continental Airlines.

McGuire said he will be charged with "developing and strengthening relationships between our brands and our customers, thereby enabling us to better understand and anticipate their unique needs and desires, and to develop innovative multi-channel programs."