Wearbest Signs Chinese Partner for Bella-Dura
May 15, 2006-- Home Textiles Today,
Garfield, N.J. — Wearbest Sil-Tex Mills has signed a licensing agreement for Zhejiang Babei Textiles Co. in China to make its Bella-Dura high performance fabrics.
The purpose of the agreement, according to Irwin Gasner, Wearbest president and ceo is two-fold: “To enable the firm's customers producing product in China to have quick access to the fabrics, and to service the burgeoning hospitality market in preparation for the 2008 Olympics.”
Bella-Dura, which launched in 2004, made its debut in the Asian market at Decosit Hong Kong earlier this year. “Visitors to our booth were very impressed by the good performance of Bella-Dura fabrics,” said Yak Wang, upholstery manager for Babei.
The fabrics are made of a proprietary solution-dyed fiber developed with American Fibers and Yarns, and carry a three-year residential and two-year commercial warranty supported by American Fibers.
Wearbest has worked with Babei to translate marketing materials into Mandarin. Wearbest retains design direction for all Bella-Dura fabrics.
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