Wearbest Signs Chinese Partner for Bella-Dura

Garfield, N.J. — Wearbest Sil-Tex Mills has signed a licensing agreement for Zhejiang Babei Textiles Co. in China to make its Bella-Dura high performance fabrics.

The purpose of the agreement, according to Irwin Gasner, Wearbest president and ceo is two-fold: “To enable the firm's customers producing product in China to have quick access to the fabrics, and to service the burgeoning hospitality market in preparation for the 2008 Olympics.”

Bella-Dura, which launched in 2004, made its debut in the Asian market at Decosit Hong Kong earlier this year. “Visitors to our booth were very impressed by the good performance of Bella-Dura fabrics,” said Yak Wang, upholstery manager for Babei.

The fabrics are made of a proprietary solution-dyed fiber developed with American Fibers and Yarns, and carry a three-year residential and two-year commercial warranty supported by American Fibers.

Wearbest has worked with Babei to translate marketing materials into Mandarin. Wearbest retains design direction for all Bella-Dura fabrics.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!