Calvin Klein Home showcases new area rugs from Nourison
Carole Sloan -- Home Textiles Today, November 1, 2001
New York — Area rugs joined the Calvin Klein Home family of home furnishings at a debut launch here yesterday for retailers and press hosted by Nourison.
The 27 styles in the collection of distinctive designs include five qualities with four to eight designs in each, featuring pure wools and wool and silk blends.
Included are hand-woven flatweaves at $700 retail for the 6' x 9'; machine woven wools with handcarving or handhooking at $1,200; handmade wool and silk blends at $2,400 retail; handknotted wool and silk blends at $3,000; and Tibetan wool and silk at $3,400.
The collection, produced by Nourison under its Calvin Klein Home license, will be launched at retail first by those department stores that presently carry the Calvin Klein Home home textiles, tabletop and giftware, according to Ed Vairo, director of creative marketing for Nourison. "Independent and free-standing rug and furniture retailers will be offered the program on a one-on-one basis with an approval process in coordination with Calvin Klein Home," he added. The collection will ship in January.
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