Park B. Smith refreshes collections

Carole Sloan, March 9, 2009

At the New York Market – Three major product statements are featured in the Park B. Smith line for fall: the Watershed collection of shower curtains that need no liners; the White Collection, part of the recycled group; and Insulated Magic Blinds.

The Watershed Collection has about 12 new styles in three collections – modern, recycled and novelty. “The program has been dramatically expanded and overall it has a retro modern style. It’s our No.1 segment in terms of growth,” said Linda Smith, president. There are three price ranges from $14.99 to $28.99.

The White Collection, a unique program that is only made from white recycled cotton, is offered across all company product categories: bedding, window, shower curtains, rugs and table linens. Products are offered in three collections: textured bark, muslin, and a clean waffle weave.

Insulated Magic Blinds are featured in recycled fabrics, chenilles and basics like cotton and canvas. Other window styles also are shown in insulated versions. Prices range from $69.99 to $89.99.

A growing category for the company, Smith noted, is café curtains. “It’s been an explosive growth area, not just for kitchen but dens.” The fabrics focus on ticking and the company’s Thai sheer.

“We’ve had a major expansion in our tapestry introductions,” Smith commented, with new offerings style for outdoor as well as indoor. Design themes center on wine, roosters and novelties for rugs and placemats.

In addition to the naturals in bedding, the company has expanded its recycled Collection beyond the whites. Recycled queen comforter sets range from $199.99 to $249.99.

Eileen West this season focuses on silver and golden wheat in the color palette for shower curtains to coordinate with the other licensees bedding and bath collections.

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