NYIGF launches new site
November 11, 2009,
White Plains, N.Y. – The New York International Gift Fair has launched a new website with a new look and improved tools that ensure visitors landing on the home page are never more than two clicks away from the information they’re seeking.
The launch dovetails with NYIGF’s recently debuted "New Rules" marketing campaign
"Social media and constant interactivity have resulted in higher expectations of what NYIGF's website should offer," said Dorothy Belshaw, show director and senior vice president of show management company GLM. "We've transformed the NYIGF site into a 2.0 platform with useful tools and information to extend the trade show experience."
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