Chris Stone changes name, logo
May 9, 2002,
Los Angeles — Chris Stone has developed a new company name and logo and is beginning a full-scale promotional campaign.
The company has dropped the "& Associates" from the Chris Stone name, "simplifying it to what our customers know us as," said Mark Aizawa, president.
To emphasize this, the company's first full-scale promotional campaign in five years will use the tag line "Always Ahead." The campaign will carry forward the legacy of Chris Stone, who "was a visionary and a modern thinker who loved doing things different than everybody and we're continuing that legacy," said Andrea Bernstein, creative director.
The launch begins with Showtime in July and continues through the year.