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Baltic Takes Lipton, Fuentes On Board

Company Continues March Into Bath Accessories

Valley Stream, N.Y. — As part of its expansion into bath accessories, the Baltic Linen Co. recently appointed Rick Lipton to the newly created position of director of bath coordinates.

In a related move, the company brought on board industry newcomer, Veronica Fuentes, also to a newly created post — vice president, sales.

Both Lipton and Fuentes started in early May and are based at the company's New York showroom at 295 Fifth Ave. They report to Barry Neilinger, president of Baltic Linens' retail division.

For the past six years, Lipton was national sales manager for Creative Bath Products.

Fuentes most recently worked as marketing director for Lady Foot Locker. Earlier in her career, she worked in various sales, marketing, operations and visual merchandising positions for several major companies, including Disney and The Limited.

Lipton said for this October, during the New York Home Textiles Market, Baltic Linens will debut its first permanent line of full bath coordinates, including accessories, bath towel ensembles and shower curtains. The initial line will comprise 10 to 18 looks, including new and existing designs, some of which will marry back to bedding collections and others that will be free standing.

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