Nourison launches first all-inclusive catalog
July 7, 2008-- Home Textiles Today,
Saddle Brook, N.J. – High-end area and accent rug company Nourison has launched its first all-inclusive catalog, which lists more than 60 of the company’s active area rug and roll-runner collections into a single source book.
The 550-page volume is being issued this summer to stores globally.
“Containing every conceivable design-type, construction and price point, with more available shapes and sizes including custom,” said Nourison marketing director David Forman, “Volume One exemplifies the company’s tagline, ‘One Source, Unlimited Possibilities.’”
The catalog features Nourison’s best-selling signature collections, its library of everyday selections, pieces from its collections with brand partners Calvin Klein Home and Liz Claiborne Home, and coordinating roll runners with cross-references to coordinating broadloom styles.
Said Alex Peykar, company principal: “The new catalog showcases a very wide scope of assortments. It will easily allow our accounts to find and present their customers with additional coordinating products and reference matching broadloom.”
A digital version of the entire book is also available on CD-ROM.
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