Sam’s Club re-examines value equation

New York – Sam’s Club has developed what it calls a Merchandising Value Framework that slots product categories into one of four segments: Everyday Needs, Simple Solutions, Excitement Categories, and Wow.

Home fall under Excitement, along with electronics, apparel and seasonal, according to evp, president and ceo Brian Cornell.

Speaking at the Barclays Capital 2010 Retail and Restaurants Conference this morning, Cornell said: “We realize value means different things depending on a category our members shop.”

In the Excitement categories, “the focus is on brands, newness and seasonal relevance,” he said.

Expanding private label is not a priority, he added, and there is no target for PL growth. Private brands as a percentage of assortment is somewhere in the low to mid-teens.

Last week, Sam’s Club established merchandising leadership teams for three areas of the country: the West, Southeast and Northeast. Senior execs will relocated from headquarters in Bentonville, Ark., to live in their regions, said Cornell. “We’re bringing out Club of the Community to life.”

Sam’s also solicited customer feedback to create new merchandising ideas. Currently testing in 14 clubs, the initiative will expand to another 49, he said.

In addition, Sam’s over the next few weeks will complete the rollout of a revised dot-com site.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!