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Macy’s to glean consumer insights from dunhumbyUSA

Cincinnati – Macy’s has signed a multi-year contract with consumer insight firm dunhumbyUSA to become the exclusive department store customer for its services.

dunnhumby will analyze Macy’s customer sales data, develop customer segmentation models, and work with Macy's to apply its findings to the retailer’s My Macy’s localization merchandising and marketing strategy.

dunnhumbyUSA is a joint venture between The Kroger Company and London-based dunnhumby. Its clients include Kroger, Tesco, Procter & Gamble, PepsiCo, and The Home Depot.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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