Macy’s to glean consumer insights from dunhumbyUSA

Cincinnati – Macy’s has signed a multi-year contract with consumer insight firm dunhumbyUSA to become the exclusive department store customer for its services.

dunnhumby will analyze Macy’s customer sales data, develop customer segmentation models, and work with Macy's to apply its findings to the retailer’s My Macy’s localization merchandising and marketing strategy.

dunnhumbyUSA is a joint venture between The Kroger Company and London-based dunnhumby. Its clients include Kroger, Tesco, Procter & Gamble, PepsiCo, and The Home Depot.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!