Macy’s to glean consumer insights from dunhumbyUSA
August 13, 2008,
Cincinnati – Macy’s has signed a multi-year contract with consumer insight firm dunhumbyUSA to become the exclusive department store customer for its services.
dunnhumbyUSA is a joint venture between The Kroger Company and London-based dunnhumby. Its clients include Kroger, Tesco, Procter & Gamble, PepsiCo, and The Home Depot.
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