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Pioneer Linens Launches Enhanced Site

Luxury home textiles retailer Pioneer Linens has launched a new website with both e-commerce and brand-building goals.

Consumers browsing can find and order from full assortments of bedding, bath, table linens and related accessories by such brands as Sferra Brothers, Yves Delorme, Lulu DK, and Matouk. Orders over $175 ship free.

The site offers links to Pioneer personal shopper service, a design guide, and a full range of customizing services.