Gift Fair Teams with Right Angle Strategies
April 27, 2009,
Exhibitors planning for the summer edition (Aug. 15–20) of the New York International Gift Fair can sign up for a suite of consultations and training webinars, with on-site followup at the Fair.
Right Angle Strategies was formed by gift and home industry veterans Stu Teller, who had operated sales agencies for OneCoast and Madco Inc.; and Laura Blunt, formerly vp sales and marketing of Natural Life, and president of the Gift Sales Managers Association.
The first of two pre-show webinars, "Pre-show Marketing to Drive Your Sales," will focus on market readiness, pre-show marketing campaigns and on-site promotions. The second, "What to Expect and How to Prepare," will cover pre-show operations, lead generation, booth set-up info and etiquette, and post-show follow-up. The webinars will air on May 21 and June 18.
At market on Aug. 19, the seminar "How to Manage Orders and Leads" will cover lead follow-up, closing sales, order and payment processing and working with sales agencies, the companies said.
The cost to participate in each webinar is $10 per company; and tickets for the onsite seminar cost $20 advance/$25 onsite. Exhibitors can register online after Friday, April 3.
Right Angle Strategies will offer free 15-minute consultations at the Javits Center on a first-come-first-serve appointment basis, to NYIGF exhibitors. To register, email: email@example.com.
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