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Former Haywin owner founds Fayette

NEW YORK — Former Haywin CEO Gregg Haft has launched a new company that focuses on servicing all aspects of the home textiles industry.

The new company — Fayette — will be a multi-faceted operation dealing in four areas: licensing/strategic brand management; global-sourcing consulting for suppliers and retailers; brokerage for eight Asian mills; and consulting on liquidations and turnaround projects.

“I'm of the belief that the whole middle man between the factory and the retailer doesn't have a long time left in our industry because of the rate that the business in changing," Haft said.

Haft's former business — 57-year-old Haywin Textiles Products — is among the recent victims of the trend. The company is in the final process of liquidation, having already sold off its remaining inventory and hard assets.

"After a very thoughtful and meaningful analysis of the company, the industry and the trends, I did not believe that there was a proper fit for Haywin in the future of the home textiles industry," Haft said.

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