Kmart updates, expands Jaclyn Smith Home
Jennifer Marks -- Home Textiles Today, March 10, 2009
Hoffman Estates, Ill. – Florals and other fresh patterns for spring are rolling into the Jaclyn Smith Home Collection at Kmart, along with extension of the brand into lawn and garden lifestyle furniture and décor.
Patio umbrellas to and patio furniture sets are part of the new line – the larger ticket items of which Kmart emphasizes can be bought on its layaway program.
“I like to think we’ve expanded our collection to help customers put it all together as if they had a personal interior designer – all within a budget that works,” said Smith, whose Home line debuted last August in bed and bath.
Doug Wurl, vp and gmm of home fashions at Kmart parent Sears Holdings Corp., said the home line is based on the value-fashion quotient of the 20-year partnership that has worked in apparel. “When Jaclyn Smith introduced a cashmere sweater for less than $30 during the holiday season, it became the number one seller of all products offered online. That was a strong signal to us that customers will continue to respond positively to exceptional products if they are priced right,” said Wurl. “Adding layaway to the mix only strengthens our ability to help customers during a challenged economy.”
Mednick Talks to HTT about Online Trends for Textiles