The softer side of Martha

Miami — Just day two days after her company's first quarter report showed revenue declines in every segment of business, Martha Stewart kicked off a multi-city tour to reconnect with magazine subscribers and promote the launch of Martha Stewart Signature furniture and handmade rugs.

This morning, at the flagship store of 11-unit Carl's Furniture here, Stewart spoke to an audience of about 100 subscribers who had been invited through direct mail. Stewart portrayed herself in a relaxed and friendly manner, using humor and personal anecdotes about her daughter and mother in the presentation for her new products. Also on hand were an uncle, an aunt and two of Stewart's cousins, all Miami-area residents.

The furniture line, produced by Bernhardt, is currently in 250 stores, said Alex Bernhardt Sr., chairman and ceo, who attended today's event. The area rug program, produced by Shaw Rugs and launched in fall 2002, has reached 350 independent flooring dealers and furniture stores, said Kimberly Barta, brand manager, Shaw Rugs.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!