Charles P. Rogers steps into bedding
Andrea Lillo -- Home Textiles Today, August 10, 2001
New York — After making brass and iron beds for almost 150 years, Charles P. Rogers Brass & Iron Bed Co. has debuted a high-end, private-label bedding line at its store location here on 17th Street and in its catalog and factory showrooms.
Putting the same level of craftmanship into its sheeting as its beds, the company now offers 450-count cotton sheets and top-of-the-bed products, as well as linen top-of-the-bed items.
"We wanted the bedding to be of the same quality as the beds — handcrafted, made one at a time, and built to last for generations," said Linda Klein, owner.
The seed to begin a bedding line was planted several years ago, she told HTT, after several customers asked if the bed linen props on the company's beds were for sale. Klein, along with her husband David, who has a background in textiles as well as a degree from Pratt Institute, set out to learn how to produce bedding by attending shows such as Heimtex.
The new line is a result of their efforts, and they deliberately kept the collection focused, though it could have easily have gone the other way, she said. Her husband is the "brilliant eye" behind the patterns, which are of solid color or clean designs. "We're not doing trendy or fussy looks," she said. "We see things long range." These patterns are "delicious today and will be delicious 10 years from now."
Besides looking at design, however, the company also looked at functionality. The bedskirts are constructed in three removable panels, so if one panel needs to be cleaned, it can be removed without having to lift the whole mattress up — a feature that has already registered positively with customers, according to Linda Klein. The skirts are also height adjustable, since boxspring heights vary. The skirts are available in three constructions — gathered, tailored and box pleated, depending on the pattern — and range from $159 to $179 for a queen sized bed.
Five patterns make up the 450-count Egyptian cotton sheets, made in the Czech Republic: Charlton, a classic white-on-white herringbone design; Candide, of rose buds and blooms with color-coordinated solids and stripes in amethyst and blue; Avignon, an overall scroll and plume motif in either sage and twilight blue; Normandy, a traditional jacquard stripe in blue and gray; and Cannes, which mixes a dobby dot, chrysanthemum and stripe motif, in twilight blue and sage. A queen-size flat or fitted sheet ranges from $170 to $200, though currently on sale from $129 to $149. Queen-sized duvets, regularly ranging from $260 to $380, are on sale from $219 to $259.
Made in Lithuania, the linen products include the patterned Filigris, inspired by a 17th-century tapestry, and the solid-color Tribeca, with hemstitching. Filigris is available in duvets and shams in a natural linen color. Tribeca is colored in white, natural, gray, hyacinth, aubergine and red, and is available in duvet covers, pillow shams and bed skirts. Queen duvet covers, regularly ranging from $260 to $360, are now on sale from $199 to $260.
Decorative accessories of pillows and throws complement the bedding. Imported knit throws made of all lamb's wool or with a lamb's wool blend come in four colors to match the bedding. A paisley patterned wool throw and pillow are also available, as are cable knit pillows in red or gray. The pillows have a feather/down blend pillow form.
Klein hopes to debut a new bedding line two to three times a year, and is currently working on a second collection.
Industry Related Content
Celebrity Branding at NY Home Fashions Market