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David dee gets new rep

HOLLYWOOD, FL — Sales Direct, a sales agency owned by Judy Fisher and Tina Schaffran, are now representing David Dee & Co. in south Florida.

The agency specializes in sales to the hospitality and contract industries.

David Dee now operates from its expanded facilities here near the DCOTA interior design showrooms.

Baron joins North East Textiles

RAHWAY, NJ — Barry Baron has joined North East Textiles here as a sales and marketing executive.

Baron, a long-time executive with The Robert Allen Group's Ametex contract division, reports to Jeff Steffens, owner and ceo, and Charles Cox, president.

Heritage House boosts sales force

NEW YORK — Decorative fabrics supplier Heritage House Fabrics has expanded its sales force.

Roselyn Hull, formerly of Lanscot-Arlen, will represent the company in Chicago and the Midwest. Mimi Fontelle, also formerly of Lanscot-Arlen and based in Seattle, will cover San Francisco, northern California, Denver, Salt Lake City, Washington, Oregon and Canada. Steve Gargiulo will cover Florida in addition to representing P/Kaufmann.

Tietex add sales and marketing vp

HIGH POINT, NC — Scott George has joined Tietex Interiors, a division of Tietex International, as vp, sales and market development for the contract fabric operations, a new position.

George, formerly vp, sales and marketing for Mastercraft, is based at company headquarters in Spartanburg, SC. He reports to Mike Durham, Tietex Interiors group president.

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