Chereskin reposition its line
April 2, 2003-- Home Textiles Today,
At the New York Market — Ron Chereskin Home, which debuted at the fall market, has come back with a repositioned line that focuses on textures, menswear fabrics, bedding accessory pieces and unique sheeting designs.
With a look that could be broadly defined as "urban comfort," it targets younger couples.
"I see it positioned between the look of Calvin Klein and all that embellishment you find in Croscill and Veratex," said designer Ron Chereskin.
Paisley Plaid, for example, is a textured rib comforter reversing to a mini plaid yarn dye, accessorized in a soft coffee-tone paisley. Accessories are constructed of silks and cotton yard dyes.
"We've moved away from the jacquards to woven fabrics, yarn dyes, sweater throws and designs with hem treatments," said Larry Queen, president and coo, Britannica Home Fashions.