Chereskin reposition its line

At the New York Market — Ron Chereskin Home, which debuted at the fall market, has come back with a repositioned line that focuses on textures, menswear fabrics, bedding accessory pieces and unique sheeting designs.

With a look that could be broadly defined as "urban comfort," it targets younger couples.

"I see it positioned between the look of Calvin Klein and all that embellishment you find in Croscill and Veratex," said designer Ron Chereskin.

Paisley Plaid, for example, is a textured rib comforter reversing to a mini plaid yarn dye, accessorized in a soft coffee-tone paisley. Accessories are constructed of silks and cotton yard dyes.

"We've moved away from the jacquards to woven fabrics, yarn dyes, sweater throws and designs with hem treatments," said Larry Queen, president and coo, Britannica Home Fashions.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!