IKEA aims at college students with 'Freshman Fifteen'

Ikea will officially kick off its Back-to-College season June 30 under the theme, "The Freshman Fifteen."

The fifteen in question are dorm-oriented home products. The price span ranges from 50 cents for a white ceramic bowl just large enough to hold a pack of Ramen noodles, to $29.99 for a footstool with slipcover.

Textiles include an all cotton twin quilt cover and pillowcase for $19.99; solid color bath towels at $3.49 each; and funky throw pillows for $9.99.

Rounding out the fifteen are: solid-color plastic wastebasket, 99 cents; cardboard storage boxes with lids, $3.99 for a 2-pack; ironing board, $3.99; a dial bath scale, $4.99; desktop work lamp, $4.99; a glass paperweight, $4.99; a small occasional table, $5.99; alarm clock, $9.99; plastic under-desk storage unit on rollers, $9.99; and a swivel chair on rollers, $19.99.

Most of the furniture items will be flat-packed for easier toting. In addition to The Freshman Fifteen, the retailer will also pitch larger items to the college-bound, including desks, chairs, beds, sofa beds, futons, bookcases, posters, frames, lighting, rugs, curtains, bath accessories, kitchenware and party goods.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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