IKEA aims at college students with 'Freshman Fifteen'
May 17, 2004-- Home Textiles Today,
Ikea will officially kick off its Back-to-College season June 30 under the theme, "The Freshman Fifteen."
The fifteen in question are dorm-oriented home products. The price span ranges from 50 cents for a white ceramic bowl just large enough to hold a pack of Ramen noodles, to $29.99 for a footstool with slipcover.
Textiles include an all cotton twin quilt cover and pillowcase for $19.99; solid color bath towels at $3.49 each; and funky throw pillows for $9.99.
Rounding out the fifteen are: solid-color plastic wastebasket, 99 cents; cardboard storage boxes with lids, $3.99 for a 2-pack; ironing board, $3.99; a dial bath scale, $4.99; desktop work lamp, $4.99; a glass paperweight, $4.99; a small occasional table, $5.99; alarm clock, $9.99; plastic under-desk storage unit on rollers, $9.99; and a swivel chair on rollers, $19.99.
Most of the furniture items will be flat-packed for easier toting. In addition to The Freshman Fifteen, the retailer will also pitch larger items to the college-bound, including desks, chairs, beds, sofa beds, futons, bookcases, posters, frames, lighting, rugs, curtains, bath accessories, kitchenware and party goods.
Related Content By Author
Industry Related Content
Day Two from Intertextile Shanghai