JCPenney Experience Hits Times Square
March 6, 2006,
New York — The JCPenney Experience opened here last week at the crossroads of Times Square, with a three-level store that embraces technology as a key to its marketing strategy.
Penney is featuring each of its designers in special customer events during the three-week period. For instance, Chris Madden appeared over the weekend hosting a live seminar, “Decorate for Your Lifestyle.”