JCPenney Experience Hits Times Square

New York — The JCPenney Experience opened here last week at the crossroads of Times Square, with a three-level store that embraces technology as a key to its marketing strategy.

The third floor is dedicated to home furnishings with the new Studio by JCPenney Home Collection and Chris Madden's Haven for JCPenney Home Collection featured. Customers are invited to make purchases via the company's interactive kiosks.

Penney is featuring each of its designers in special customer events during the three-week period. For instance, Chris Madden appeared over the weekend hosting a live seminar, “Decorate for Your Lifestyle.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!