JCPenney Experience Hits Times Square

New York — The JCPenney Experience opened here last week at the crossroads of Times Square, with a three-level store that embraces technology as a key to its marketing strategy.

The third floor is dedicated to home furnishings with the new Studio by JCPenney Home Collection and Chris Madden's Haven for JCPenney Home Collection featured. Customers are invited to make purchases via the company's interactive kiosks.

Penney is featuring each of its designers in special customer events during the three-week period. For instance, Chris Madden appeared over the weekend hosting a live seminar, “Decorate for Your Lifestyle.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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