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Chereskin repositions

Ron Chereskin Home, which debuted at the October 2002 market, has come back with a repositioned line that focuses on texture, menswear fabrics, bedding accessory pieces and unique sheeting designs.

With a look that could be broadly defined as "urban comfort," it targets younger couples.

"I see it positioned between the look of Calvin Klein and all that embellishment you find in Croscill and Veratex," said designer Ron Chereskin.

In bedding, Chereskin Home introduced six new beds at the recent spring market here, along with complementary quilts and 100 percent cotton throws knitted in a Chereskin sweater pattern.

"We've moved away from the jacquards to woven fabrics, yarn dyes, sweater throws and designs with hem treatments," said Larry Queen, president and coo, Britannica Home Fashions, which produces the label's bedding.

The line showed variety in its constructions. Fern offered a textured embroidered comforter in blues and warm grays and 250-count, yarn-dye striped cotton sheeting with a coordinating 2-inch insert to the attached hem. Chelsea Square featured a cotton corduroy comforter with suede trim arranged in a grid pattern that reverses to a chocolate yarn-dye menswear stripe; sheets are 250-count yarn-dye striped with a contrasting trim insert on the hem. Paisley Plaid was topped with a textured ribbed comforter reversing to a mini-plaid yarn dye, with silk and cotton yarn-dye stripe and plaid accessory pieces.

Texture was also the focus at licensee Maytex, which produces table linens and shower curtains. Corduroys, plaids and embroideries crossed the line, as did other looks.

For the table, Maytex introduced Cobble Quilt, a '50s-influenced modern geometric pattern in eight solid colors; DuPont, a solid-color design featuring zigzag stitching and contrasting borders on a washable cotton-rayon blend; and Paramount, a highly texturized cotton woven in natural frames with vertical color panels and parallel shots of Lurex, along with other looks. Maytex also made some additions to Chereskin holiday lines that previewed during winter market.

"The important thing about Chereskin's holiday is that it's more about holiday entertaining than 'holiday' colors," said designer Victor Hollingsworth. "It can transition into other festive seasons."

Corduroy designs also were featured in shower curtains, along with an attached metallic ribbon curtain; a sheer with chenille striping; an all-over embroidery on cotton; and a 100 percent linen burnout pattern.

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