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Gierhart New Chief Marketer at Neiman Marcus

The Neiman Marcus Group has named Wanda Gierhart senior vp, chief marketing officer, effective Aug. 10.

Gierhart will oversee marketing, market research, advertising, sales promotion, and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman. She will report to Karen Katz, president, ceo of Neiman Marcus Stores and executive vp of The Neiman Marcus Group.

Gierhart was previously president, ceo of TravelSmith, a travel apparel and accessory retailer. Prior to that, she served as executive vp, chief marketing and merchandising officer of Design Within Reach, and spent eight years with Limited Stores, where she advanced to executive vp, chief marketing officer.

She began her career in the executive training program at Electronic Data Systems (EDS) and subsequently spent six years in various marketing and management positions at Neiman Marcus Direct.

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