Cotton Incorporated launches sustainability websites
May 19, 2009,
New York – Cotton Incorporated, the research and marketing company for U.S. cotton, went live with two sustainability-oriented websites: Cotton Today (cottontoday.cottoninc.com) a resource chronicling the continuing environmental advances and research of the cotton industry, and the COTTON FROM BLUE TO GREEN (www.cottonfrombluetogreen.org) website an online vehicle for the company’s denim recycling program.
The COTTON FROM BLUE TO GREEN denim drive is a consumer program through which used denim is collected, converted into sustainable UltraTouch Natural Cotton Fiber Insulation, then donated to communities in need in the Gulf Coast Region. The dedicated website underwent a complete redesign and domain name change, handled by The Rock Group in Pittsburgh, and is now accessible at CottonFromBlueToGreen.org.