Cotton Incorporated launches sustainability websites

New York – Cotton Incorporated, the research and marketing company for U.S. cotton, went live with two sustainability-oriented websites: Cotton Today (cottontoday.cottoninc.com) a resource chronicling the continuing environmental advances and research of the cotton industry, and the COTTON FROM BLUE TO GREEN (www.cottonfrombluetogreen.org) website an online vehicle for the company’s denim recycling program.

Cotton Today updates what had been the sustainability section of the company’s corporate site, www.cottoninc.com, with ways in which technology and innovation are making the production and manufacturing of cotton more environmentally friendly.The site is segmented into icon-driven, environmental topic areas such as soil, water, land, energy and habitat. Each section includes graphics, media clips and citations for information sources. Another highlight is the direct dialogue option, “Ask the Sustainability Desk,” through which visitors can submit questions directly to Cotton Incorporated scientists, who will then post replies.

The COTTON FROM BLUE TO GREEN  denim drive is a consumer program through which used denim is collected, converted  into sustainable UltraTouch Natural Cotton Fiber Insulation, then donated to communities in need in the Gulf Coast Region. The dedicated website  underwent a complete redesign and domain name change, handled by The Rock Group in Pittsburgh, and is now accessible at CottonFromBlueToGreen.org. 

 

 

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!