Britney Spears New Face of Kohl's Candie's
March 8, 2009,
Juniors fashion brand Candie's, carried exclusively by Kohl's under license from Iconix Brand Group, is in a strategic endorsement with pop star Britney Spears, who will appear in the Candie's Only at Kohl's 2009 print, tv, in-store and online advertising campaigns, Iconix said, adding, "Candie's and Kohl's also will be heavily integrated into all of Spears' upcoming promotional activities," such as sponsorship of her tour that started March 3.
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