Casa Fiora in New High Point Showroom
Home & Textiles Today Staff -- Home Textiles Today, February 4, 2008
Casa Fiora, a designer drapery source for interior designers and furniture retailers, has selected a new High Point showroom to showcase its drapery and related soft home furnishings collection.
Located at 330 N. Hamilton Street, situated at the front of the Hamilton Wrenn Design District, two blocks off Main Street, the new 1,800-square-foot Casa Fiora showroom is on the second floor, with hardwood floors and an open, inviting layout.
"Our product line has continued to expand over the last five years, bringing us to a transitional point in our business," said Ellen Miller, vp of sales and marketing. She pointed out that the location is in "proximity to complementary exhibitors such as Duralee Fine Furniture, Payne Street Imports, Wright Table Company and Karges Furniture," which can "help our customers envision Casa Fiora draperies as part of a larger design scheme."
The "Design Center" display will feature basic design steps, a 12-panel drapery display, a fabric library and drapery hardware display boards, all supplemented with vignettes and additional wall space.
The Casa Fiora showroom will be open for Designer Wednesdays beginning in April, or year round by appointment. The official opening will come during April Furniture Market.
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