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Sferra launches new Web site and packaging

NEW YORK — Sferra Fine Linens is revamping its brand identity with a new Web site and packaging.

The company will embark on a rebranding campaign to strengthen its visual brand identity with the launch of a new brochure-style site for its retail partners and customers. Sferra previously unveiled a redesigned logo and product images.

Sferra’s rebranding also extends to its packaging with an updated look, featuring new signature colors.

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