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 Herb Briggs to helm Dan River    

Danville, Va. – Home fashions supplier Dan River has recruited industry veteran Herb Briggs as president, retail sales and marketing, effective Sept. 17. This move frees Dan Hammer to move into a newly created role as evp - strategy, said Dan River president and ceo Sanjay Purohit. (Hammer had the position of evp, Dan River Inc. and president, retail.)

Briggs was most recently the svp marketing and sales at basic bedding resource Perfect Fit Industries, which he joined in 2003. He previously was president of Guilford Home Fashions.

Reporting to Briggs will be Kevin Jareck, svp - mass and national chains sales and marketing; Lou Casali, svp - department stores sales and marketing; Dan Greco, svp - kids sales and marketing; Neil Mandell, svp – licensing and marketing; Paul Schmitt, vp - department and specialty accounts sales and marketing; Bruce Nichol, vp – product development and design; Brian McAlear, vp - Canada operations; and Frank Carbone, sales manager - off goods.

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