Chinese mill makes Showtime debut

HIGH POINT -- Hightex is a first-time exhibitor at Showtime here this week, and may be the first Chinese mill to sell directly at the semiannual fabric fair.

Wenlong Lu, president and founder of the company, planned to be at the Hightex booth in Suites at Market Square , to introduce his company to the U.S. market.

Brad Harper, vice president of sales, North America , said: "Hightex USA will be marketing in the U.S. in the traditional mill fashion. Direct sales agents will be paid the standard industry commissions on direct shipments to select U.S. customers. Lead times are six to eight weeks, with 300-yard minimums."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!