Stein Mart launches first TV ad campaign today
October 29, 2003,
Jacksonville, FL — Stein Mart today launches its first national television advertising campaign centered on a new tag line, "Once you go, you get it."
Airing on network and cable TV channels, including HGTV, Food Network, Style, Lifetime and A&E, the campaign features real Stein Mart shoppers and also includes print and radio advertisements, direct mail and in-store signs. The campaign represents a new direction for Stein Mart's advertising, which has traditionally focused on newspaper insertions and display advertising.
The national campaign follows a pilot effort that took place this past summer in six markets — San Antonio, Tucson, Austin, Phoenix, Tampa and Atlanta.