Stein Mart launches first TV ad campaign today
October 29, 2003,
Jacksonville, FL — Stein Mart today launches its first national television advertising campaign centered on a new tag line, "Once you go, you get it."
Airing on network and cable TV channels, including HGTV, Food Network, Style, Lifetime and A&E, the campaign features real Stein Mart shoppers and also includes print and radio advertisements, direct mail and in-store signs. The campaign represents a new direction for Stein Mart's advertising, which has traditionally focused on newspaper insertions and display advertising.
The national campaign follows a pilot effort that took place this past summer in six markets — San Antonio, Tucson, Austin, Phoenix, Tampa and Atlanta.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...