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Williams-Somona Home readies launch

NEW YORK — After its recent brand extensions appealing to the younger crowd, Williams-Sonoma is now set to target the other end of the spectrum, as Williams-Sonoma Home is set to launch this fall.

Transitioning its Chambers brand, the new catalog concept will be "Chambers outside of the bedroom. Williams-Sonoma outside the kitchen," said Pat Connolly, executive vice president, at SG Cowen's Second Annual Consumer Conference.

Expected to launch in September or October, the premium brand is "well underway," and will include a retail component eventually, true to how it launches its brands historically.

"We have a significant opportunity to leverage our customer base," he said. "We know the Williams-Sonoma name helps."

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