Williams-Somona Home readies launch
January 15, 2004,
NEW YORK — After its recent brand extensions appealing to the younger crowd, Williams-Sonoma is now set to target the other end of the spectrum, as Williams-Sonoma Home is set to launch this fall.
Transitioning its Chambers brand, the new catalog concept will be "Chambers outside of the bedroom. Williams-Sonoma outside the kitchen," said Pat Connolly, executive vice president, at SG Cowen's Second Annual Consumer Conference.
"We have a significant opportunity to leverage our customer base," he said. "We know the Williams-Sonoma name helps."
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