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Atlanta Rug Introductions

828 INTERNATIONAL TRADING CO

Greenville, SC (800) 733-0828

The rugs that make up the company's new Athena collection look like a kaleidoscope of stained glass designs that center on intricate motifs patterned in succession across solid-colored fields.

The palette pairs soft shades of celadon, slate and ivory wit bolder black. Athena rugs are power loomed of heat-set polypropylene and range in size from 2-by-8 through 10-by-13 as well as two roll runner widths — 26.5-inch and 31.5-inch. The suggested retail price is $299 for a 5-foot-3-inch-by-7-foot-7-inch.

CAPEL RUGS

Troy, NC (800) 334-3711

A highlight among Capel's many new product introductions is the new Chobi Classics collection of imitation Chobis.

Capel's assortment is machine-made of polypropylene in China and is set to retail for as little as one-fifth of the price of an authentic style, which is a hand-knotted in Afghanistan and Pakistan. Also new from Capel is an eclectic collection of soft modern looks which are being added to the company's stable of traditional offerings. Examples include Urban Chic as well as new design offerings in the Tempo collection.

A new offering of tribal designs are part of the Cheyenne collection, and the indoor-outdoor Palm Grove collection of herringbone patterns is also being expanded.

COURISTAN

Fort Lee, NJ (201) 585-8500

Couristan is serving a hearty helping of new rugs, spanning power-loomed and handmade varieties.

At the top is the power-loomed Pave collection, a Wilton-woven grouping made in Turkey of viscose and chenille yarns. Depicting transitional designs, these pieces feature a jewel-toned palette accented by a high-low carved effect.

In the handmade category, Couristan is showing several additions, including a new hand-hooked performance-quality collection called Covington, which works for kitchens and outdoor patios.

Designwise, the company is also stressing this market an expanded transitional design offering — "a majority [comprising] casual-chic designs that feature softly textured patterns and warm, modern palettes in various neutral tones," the company said. Many of the motifs featured are either nature-inspired or geometric and are generally constructed in a larger scale. Deep colors — chocolate, bronze and black — provide the backdrop for saturated, jewel-toned accents in hues of plum, wine, navy and azure. Metallic highlights are also a major trend, as seen in the two new Scintilla and Solstice collections made of Lurex and polypropylene.

EBISONS HAROUNIAN RUGS

New York (212) 686-4262

The company is expanding its assortment of one-of-a-kind rugs from India, China, Pakistan, Turkey, Afghanistan, Nepal and Iran, as well several of its other programs.

New collections include: Kabul, a grouping of antique replicas of 19th Century Turkish carpets made by hand in China of vegetable-dyed, handspun, over-twisted yarns; Oushak, a close adaptation of 18th and 19th Century antique styles that are made of 100% vegetable-dyed New Zealand wool; Ghazni, vegetable-dyed and handmade wool rugs from India with Agra Sultanabad; and Ottoman, a grouping of high-end, vegetable-dyed antique replicas of 18th Century Turkish carpets.

FEIZY RUGS

Dallas (214) 747-6000

Modern and transitional design trends in home furnishings were the source of inspiration for the new Amzad collection, created by designer Tracy Porter and Feizy. Traditional damask, floral and panel patterns are woven in an updated palette of warm spice tones and cool blues and grays to make the looks more current for these New Zealand wool hand-knotted pieces. A 5-foot-6-inch-by-8-foot-6-inch is set to retail for $1,518.

Also new is the Ustad collection, which is poised as a "return to the classics," Feizy said. These traditional designs are wool and hand-knotted in modern-day colors, A 5-foot-6-inch-by-8-foot-6-inch is priced at $910 for retail.

Four new groupings have been added to Feizy's Fine Rug line. The Bandu collection of traditional designs hand knotted in hand-spun New Zealand wool employ a fresh color palette and antique patina. The Asali collection of Indo-Pakistani designs comprises wool hand-knotted rugs. The Mata Hari collection is a grouping of Pakistani pieces in floral designs that are hand-knotted in wool with silk highlights. And the Anchala collection — named for the end border of a sari or shawl — is constructed of hand-spun New Zealand wool and faux silk and the patterns are drawn from antique saris and shawls.

KARASTAN

Dalton, Ga. (800) 241-4494

New to the Original Karastan collection is Eastport, an updated classic grouping named after "an unspoiled stretch of Maine covered in miles of cobble beaches, tidal coves, rivers, streams and inland lake," the company said. This domestically woven New Zealand wool collection features a striated Prussian blue on a textured, earth-toned ground covered in a landscape of palm fronds and flowering vines. Each piece is luster-washed.

The Carriage House collection from the Studio by Karastan line encompasses a trio of transitional and classic designs that are meant to "bring formal elegance down to earth," the company said. The mix includes the Georgetown pattern, which uses terra cotta, amber and blue to coordinate with the Santa Barbara pattern, which is a stylized flowering vine traversing a dusty blue ground. The third piece of the group is Chatham Square, a classic pattern that depicts earthy colors on a mocha field. These designs are hand-tufted of wool.

The new Wildflowers floral pattern is being added to the Studio by Karastan Artworks collection. Hand-carving effects and silk highlights add dimension to this design painted in soft terra cotta, hemp and butterscotch on a sandy colored cut-and-loop texture.

With the rise in sales of oversized round dining room tables and the trend in more relaxed at-home entertaining, Karastan is showing two new 10-foot rounds it calls the Sierra Mar collection. Capri-Robin's Egg and Sedona-Ivory/Henna are both made in the USA of New Zealand wool.

KAS RUGS

Somerset, NJ (732) 545-1900

There are more than 100 new rugs — whether as part of new collections and as additions to popular existing collections — debuting. Highlights include relaxed contemporary products, slate and lavender colored pieces, machine-made varieties, and additions to hooked, poly-acrylic and wool hand-tufted collections.

Bali is a new poly-acrylic hand-tufted grouping that encompasses 10 current floral patterns, such as Ivory Rainforest and Ivory Sunshine, available in five sizes, including a 5-foot-6-inch round.

Ankara is hand-tufted of multi-textured wools. The transitional designs here are woven in China. It comes in six sizes, including a 5-foot-6-inch round and a runner.

MOMENI INC.

New York (212) 532-9577

In its new and larger showroom space that it is officially opening at market, Momeni is displaying its new collections and designs in more rug racks and vignette settings than before.

Among the highlights of new products is the 'Lil Mo collection of children's rugs, which includes a broad offering of designs for children from infant to pre-teen ages. Constructions here include hand-hooked and hand-tufted varieties.

The company is also expanding its popular Allure, Jolie, and New Wave collections.

In addition, Momeni will feature a fresh assortment of one-of-a-kind rugs culled from recent overseas trips.

NOURISON

Saddle Brook, NJ (201) 368-6900

The company is set to launch almost 100 designs — many of them made in new constructions and all available in 50 standard sizes and shapes. Backed by a hefty inventory, these area rugs are available for quick delivery to retailers. In total, the introductions for market represent more than 7,500 new skus to the company's area and accent rug assortment.

SAFAVIEH

Port Washington, NY

(516) 945-1900

Looking to gain market dominance in the designer rug category, Safavieh is launching the Safavieh Couture brand name and operating division devoted to the company's growing stable of licensed designer programs.

Safavieh principal Arash Yaraghi said the company chose to partner with Jamie Drake, David Easton, and Suzanne Kasler, "because they are world-class interior designers, each with a very particular taste that is different and unique."

Each of the three new designer collections is launching with 10 to 12 rugs, all of which are hand-knotted of 100% high-quality wool or combinations of wool and silk. The retail price for a 6-by-9 starts at $1,500.

SHAW LIVING

Dalton, Ga. (800) 441-7429

Shaw's re-enters the wool market with the debut of its Arabesque collection. The rugs in this grouping are woven and made of 100% New Zealand wool. The designs and colors are inspired by those found in hand-knotted antique area rugs. These rugs are available in eight sizes ranging from 2-foot-by-2-foot-9-inch through 9-foot-6-inch-by-13-foot as well as some styles in roomsizes and rounds.

Continuing to build its longtime success story with Kathy Ireland, Shaw is expanding its offerings in this program with several new coastal looks, such as Ohana Paradise in a newly created palette. These rugs are domestically machine woven of 100% olefin.

Angela Adams and Shaw have collaborated to create and introduce a new collection of contemporary rugs that in design evoke the tides, seasons and landscapes of Maine.

And Inspired Design is a new collection Shaw created with the intention of infusing warmth and elegance into casual interior spaces of homes. The rugs are made of high-quality olefin and have a heavy weight.

There are several other new collections and additions to existing popular collections set to debut.

SURYA INC.

Calhoun, Ga. (706) 625-4823

Surya is introducing additions to its recently inked licensed programs — Bob Mackie, B. Smith, Cosmo Girl, Seventeen Magazine, Cabana Joe, Candice Olson and the Smithsonian Institute.

The Candice Olson collection encompasses 18 designs in the famed HGTV interior designer's sophisticated contemporary style. These rugs are hand-tufted in India of 100% New Zealand wool.

The Smithsonian collection comprises 12 hand-tufted rugs made in India of 100% New Zealand wool. Drawing inspiration from artifacts found within the Smithsonian's vast archives, Surya created these rugs hoping to represent a variety of cultures and historical provenances, including 19th Century studies of ornamental and decorative designs from Egypt, China and the Middle Ages, 18th and 19th Century French wall coverings,and 19th Century American textiles.

Surya is also introducing several new collections to its own line, including machine-made polypropylene, hand-tufted un-dyed wool and machine-woven modified acrylic groupings.

UNITED WEAVERS OF AMERICA

Dalton, Ga. (706) 226-5555

The company said it is coming to market focused on its promotional lines, offering more "in-and-out boxes" of products "that add a quick boost to sales." Several existing collections that are doing well lately are being expanded with new designs and colors. These include the outdoor Solar collection with 12 new patterns spanning lodge to nautical themes; Urban Garden with several new neutral modern looks; and China Garden with seven new deep-colored contemporary styles.

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