Soft-Tex adds Stainmaster to Royal Velvet bedding
Home & Textiles Today Staff -- Home Textiles Today, September 10, 2008
Waterford, N.Y. – Soft-Tex is expanding its Royal Velvet line this market by adding Stainmaster fabric to its mix of basic bedding product offerings.
“We will introduce a full collection of products this market combining two nationally recognized brands, Royal Velvet and Stainmaster fabric,” said Arthur Perry, president of Soft-Tex.
Soft-Tex is partnering with Invista to show pillows and mattress pads filled with three levels of Invista fiber options: Performa, Comforel Silky Soft, and Comforel Soft Touch. The good/better/best fills run from a basic fiber to a down alternative.
“We believe retail buyers and ultimately consumers will recognize the benefits of Stainmaster fabric immediately” said Perry. “Our new packaging speaks to this before you even touch the product.”
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