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Strouds makes executive promotions

City of Industry, CA — Specialty retailer Strouds has promoted Jeff Stroud to the new position of senior vp of stores, Internet and marketing, effective immediately. In addition, executives Ed Hakari and Pat Difani have also been promoted.

After serving as vp of store operations since May 2001, the company hopes Stroud will generate greater synergy among marketing, merchandising and store presentation in his new position. He will continue to report to Rob Valone, president. Over the past 10 years, he has served in merchandising and marketing positions at the company, as well as spending over a year at the now-defunct

Ed Hakari has been appointed to the new position of creative director from his position as district visual merchandiser, and he is now responsible for directing new signage and point-of-purchase merchandising programs. Before joining Strouds in 1998, he served as visual merchandise manager for Macy's West and Gottschalks department stores. He reports to Stroud.

Pat Difani, who will also report to Stroud, has been promoted to regional manager for stores after serving as district manager. She will oversee 28 stores in the company's California markets.

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