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LFI named Stein director of marketing

Shelton, CT — The newly renamed and rebuilt Latex Foam International formally announced the hiring of Kevin Stein as director of marketing, a newly created position.

Stein, who will report directly to Stephen Russo, ceo and president, will be responsible for spearheading the development and implementation of a new overall marketing strategy for all three of the company's internal business units — pillows, mattresses and cosmetic applicators. He will also work internally with the company's partners to create new products, channels, supporting communications and branding plans.

Stein most recently worked for Staples Communications' business-to-business division in the same capacity. He has also held positions as a management consultant for Booz Allen and a sales representative for IBM.