LFI named Stein director of marketing
May 29, 2002,
Shelton, CT — The newly renamed and rebuilt Latex Foam International formally announced the hiring of Kevin Stein as director of marketing, a newly created position.
Stein, who will report directly to Stephen Russo, ceo and president, will be responsible for spearheading the development and implementation of a new overall marketing strategy for all three of the company's internal business units — pillows, mattresses and cosmetic applicators. He will also work internally with the company's partners to create new products, channels, supporting communications and branding plans.