• Clint Engel

HOM Furniture Opens World Rugs

HOM Furniture has opened its first area rug store and has revamped rug departments across the chain, aiming to make the most out of a growing category.

The company's 15,000-square-foot World Rugs is attached to the retailer's largest store here but has its own entrance. It opened with more than 3,000 rugs from key suppliers Oriental Weavers, Sphinx, Momeni, and Concord Global, as well as goods directly imported from China, India and Belgium.

Like HOM, World Rugs is value-oriented. But the value extends across a broader product line and price spectrum, with prices starting at $39 for a 2 by 3-foot size and ranging up to $7,000 for a 10 by 14 vegetable-dyed rug.

The rug department in existing HOM stores have been renamed World Rugs and expanded to an average of about 3,000 square feet, with new display fixtures and better, color-corrected lighting. The chain as a whole does about $175 million in sales.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!