West Elm goes multi-media

Brooklyn, NY — West Elm, the Williams-Sonoma catalog launched in summer 2003 for younger apartment dwellers, will open its first store here this fall and launch into e-commerce.

The first test store will open in November near West Elm's offices here in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood. At 5,000 square feet, the store "will reflect the aesthetic of the catalog," said Lisa Versacio, svp, and its design is currently in progress.

All catalog product will be available for purchase on West Elm's Web site beginning in October, the division's launch into e-commerce.

In addition, the division is developing a separate catalog planned for next year that will focus on some of the assortment's basic merchandise, she added. The main catalog will remain unchanged.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!