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Towellers Debuts Thirsty Cotton Towel Collection

Towellers has introduced its Thirsty Cotton towel, an eco-friendly, fast-drying product line that does not sacrifice softness or loft.

The 70/30 cotton/poly construction of Thirsty uses "micro denier intermingling" technology to achieve a durable fabric with high absorbency along with quick-drying capability that increases with use.

"Our tests," the company said, show "Towellers Thirsty Cotton dries 25% faster than a traditional cotton towel," thus providing an energy-saving advantage.

The Thirsty line is being tested now by both retail and hospitality customers, the company told HTT.