Towellers Debuts Thirsty Cotton Towel Collection

Towellers has introduced its Thirsty Cotton towel, an eco-friendly, fast-drying product line that does not sacrifice softness or loft.

The 70/30 cotton/poly construction of Thirsty uses "micro denier intermingling" technology to achieve a durable fabric with high absorbency along with quick-drying capability that increases with use.

"Our tests," the company said, show "Towellers Thirsty Cotton dries 25% faster than a traditional cotton towel," thus providing an energy-saving advantage.

The Thirsty line is being tested now by both retail and hospitality customers, the company told HTT.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!