Sunham Finds A New Home

Sunham Home Fashions has moved its new showroom to 136 Madison Avenue here.

While the company is calling the move for this market an “under construction” theme, the finished showroom will be launched for the fall market. The new space on the 16th floor is 16,000 square feet compared with 12,000 square feet in its previous five floor facility on Fifth Avenue.

For this market, the licensed brands — Lacoste and Angela Adams — will continue to be shown at 185 Madison Avenue at 34th Street. The brands will move to the company's new space for the fall market.

The single floor showroom will define Sunham as a whole home resource to the industry, said Jane Bognacki, president. All product categories — bedding, window, rugs and bath — will be featured. The single floor will highlight nine new bedding collections as part of the company's three lifestyle groupings — Verandah, Loft and Topography — each with good, better, best price points. Details include pieced, embellished and embroidered comforter ensembles, engineered and placement jacquards, innovative construction techniques, coordinated layered quilts, coverlets, throws and decorative accessories.

Some 20 to 30 new beds are featured in the private label bedding and quilt collections, while easy care and performance dominate the focus of the new sheet collection, Bognacki explained, including eco sensitive and bio wash and wrinkle-resistant benefits.

The window division highlights jacquards, embroideries and piecing. The bath division is expanding its performance yarn systems with 13 bath towel constructions.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!