Shaw Rugs in branding foray

Dalton, GA — Looking to extend its presence beyond rugs into more coordinating product categories, Shaw Rugs is preparing the introduction of its new house brand. The launch is slated for late September during the New York Home Textiles Market, according to Jeff Meadows, division vp. The company recently added bath rugs and top-of-bed goods to its product line through the acquisition of Calhoun, GA-based Georgia Tufters.

The brand name and logo have not yet been determined, but they will better describe the company's moves to become a source of multiple home textiles categories, Meadows said.

Home & Textiles Today Staff | News & Commentary

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!