WestPoint signs Harley deal
September 23, 2005-- Home Textiles Today,
WEST POINT , Ga. – WestPoint Home has inked a multi-year licensing agreement with Harley-Davidson Motor Company to produce and market juvenile bedding and bath accessories as part of the youth home furnishings collection for the United States and Canada .
The new product line will be introduced at next month’s New York Home Textiles Market. Shipping to department and specialty stores as well as Harley-Davidson dealerships is expected to begin in second quarter ’06.
“Our customers enjoy sharing their enthusiasm for Harley-Davidson with their families – especially children and grandchildren,” said Ruth Crowley, Harley-Davidson vice president of general merchandise.
Related Content By Author
Industry Related Content
Explore Latest Business Trends at Heimtextil