WestPoint signs Harley deal
Home & Textiles Today Staff -- Home Textiles Today, September 23, 2005
WEST POINT , Ga. – WestPoint Home has inked a multi-year licensing agreement with Harley-Davidson Motor Company to produce and market juvenile bedding and bath accessories as part of the youth home furnishings collection for the United States and Canada .
The new product line will be introduced at next month’s New York Home Textiles Market. Shipping to department and specialty stores as well as Harley-Davidson dealerships is expected to begin in second quarter ’06.
“Our customers enjoy sharing their enthusiasm for Harley-Davidson with their families – especially children and grandchildren,” said Ruth Crowley, Harley-Davidson vice president of general merchandise.
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