Dan River in license to produce Phat Fashions home collection

New York – The Phat Fashions division of apparel producer Kellwood has signed an agreement with Dan River to develop and market a home collection line under the Phat Farm and Baby Phat brand names.

The bedding, bath and window interpretations of the upscale hip-hop brands founded by Russell and Kimora Lee Simmons will begin shipping to specialty stores this fall. Phat Farm is a masculine, luxury-casual, preppie-flip look, while Baby Phat embodies Asian influences in a trend-forward blend of exotic prints and details, rich textures and deep colors.

“We are thrilled to be collaborating with the Phat Fashions design team,” said Daniel Hammer, president, sales and marketing, Dan River Home Fashion.

Kellwood, a $2 billion supplier concentrated in apparel categories, acquired Phat Fashions in February 2004.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!