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Hilasal Soft-Spun Classics to fill luxury towel niche

Pembroke Pines, Fla. – Bath and beach towel manufacturer and supplier Hilasal has introduced the Soft-Spun Classics collection, a two-ply, 65% Egyptian cotton and 35% bamboo fiber blended bath ensemble group that is set to retail for $9.99 for department store retail customers, said Larry Price, director of U.S. sales.

The products are made in Mexico by Hilasal at the company’s Guadalajara facilities.

They are highly absorbent, environmentally friendly, anti-bacterial, durable and breathable, as the hangtags inform. The palette includes 17 solid colors that come in groups of light, mid-tone and deep hues.

The specs are: bath, 30”-x-56” and 18 pounds per dozen; hand, 16”-x-30”, 5.5 pounds per dozen; and wash, 13”-x-13” and 1.9 pounds per dozen. The company will also offer bath sheets and tub mats as coordinates, but is waiting to consult its retail customers to decide on sizes and weights.

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