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Sears Marketer West Honored by NRF

The Retail Advertising and Marketing Association has named Ric West, divisional vp, Sears Holdings, as the newest member of its Retail Advertising Hall of Fame.

Prior to joining Sears, West spent 13 years at Best Buy, including a stint as marketing vp. His first role in retail was with Coast to Coast Stores, a "mom and pop" hardware franchisor.

West has been actively engaged with RAMA, a division of the National Retail Federation, for 24 years, serving as a board member as well as chairman and vice chairman. He championed RAMA's regional events called the Action-Taker series and helped advance interactions of chief marketing officers from around the country through RAMA's DecisionMaker series.

"Ric is an industry veteran who has made a living out of connecting with shoppers through creativity and branding," said RAMA executive director Mike Gatti. West will accept the award Feb. 26 at the RACie Awards dinner to be held during the RAMA Retail Advertising Conference in Las Vegas.

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